October’s special instructions
- Show up on Tuesday October 6th, at 7:45PM
- Show up to the right place: Echo Park Film Center (1200 N. Alvarado St. 90026)
- Come with the password, for extra credit
- Bring a bottle (of something you wanna drink and share), $5, and a shifty look in your eyes
HELVETICA by Gary Hustwit
TRT. 80 Minutes
“Everywhere you look you see typefaces. But there’s one you probably see more than any other one, and that’s Helvetica. You know, there it is, and it seems to come from nowhere. You know, it seems like air? It seems like gravity?”
A feature-length independent film about typography, graphic design and global visual culture, Helvetica looks at the proliferation of one typeface as part of a larger conversation about the way type affects our lives. The film is an exploration of urban spaces in major cities and the type that inhabits them, and a fluid discussion with renowned designers about their work, the creative process, the choices and aesthetics behind their use of type.
Helvetica encompasses the worlds of design, advertising, psychology, and communication, and invites us to take a second look at the thousands of words we see every day. The film was shot in high-definition on location in the United States, England, the Netherlands, Germany, Switzerland, France and Belgium.
Helvetica had its World Premiere at the South by Southwest Film Festival in March 2007 and was nominated for a 2008 Independent Spirit Award in the “Truer Than Fiction” category.
Why this is all so special
It’s a film about a typeface. And it’s almost Saskia’s birthday.
October’s screening is curated by Saskia Wilson-Brown
Filed under: Screening, Cinema Speakeasy, film screening, Helvetica, october, typeface
