Design has always been a personal love of ours. The language, principles and methodologies that inform the world of visual communication are easily applied to time-based media such as film. So when we thought of screening Helvetica, a film entirely about a typeface (and featuring such icons of the design world as Stefan Sagmeister, Designers’ Republic and Experimental Jetset), we were pretty geeked out- even more so when Gary Hustwit, the director of the film, agreed to let us screen it.
An intimate, predictably designerly crowd showed up at the Echo Park Film Center tonight to watch the film and share the booze. Young designers ruled the roost, and the laughter was abundant. Who knew type designers were so hilarious? And who knew that Helvetica could be blamed for the Vietnam War?
Thanks again to Lisa Marr & Paolo Davanzo for allowing us to have the event at their fine establishment, and be sure to check in here for next month’s film… To be unveiled soon(ish).
Filed under: Wrap Report, Echo Park Film Center, Gary Hustwit, Helvetica
